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Why Do I Work in the Coffee Industry? – Part 1: “It’s Just Coffee”
This weekend at the World of Coffee Expo in San Diego, I spent time reflecting on this question. I don’t take what I do for a living lightly, and I think this is part of the reason for my desire to define what it is that draws me to this work. There’s a saying in our industry that helps many of our people keep their anxiety about work at bay – “It’s just coffee.” This is often followed up with “We’re not saving lives.” I think this is an important thing to keep in mind for tw
Apr 14


The Sprudge Guide To Coffee In Reykjavík (link)
In the wondrous nation of Iceland, I found a thriving coffee culture in a land that doesn't see the sun for much of the year.
Sep 20, 2024
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