This weekend at the World of Coffee Expo in San Diego, I spent time reflecting on this question. I don’t take what I do for a living lightly, and I think this is part of the reason for my desire to define what it is that draws me to this work. There’s a saying in our industry that helps many of our people keep their anxiety about work at bay – “It’s just coffee.” This is often followed up with “We’re not saving lives.” I think this is an important thing to keep in mind for tw